Tourism And Social Marketing

Author: C. Michael Hall
Publisher: Routledge
ISBN: 1136989285
Size: 71.41 MB
Format: PDF, Docs
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This innovative book is comprehensive in scope by considering a variety of relevant fields relevant to tourism and social marketing practice including, health, non - profit organisations, governance, the politics of marketing and ...

Tourism Social Media

Author: Ana Maria Munar
Publisher: Emerald Group Publishing
ISBN: 1781902623
Size: 26.69 MB
Format: PDF, Mobi
View: 392
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This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation.

Social Media In Travel Tourism And Hospitality

Author: Evangelos Christou
Publisher: Routledge
ISBN: 1317053796
Size: 66.54 MB
Format: PDF, ePub, Mobi
View: 5775
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Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism ...

Social Media As A Marketing Tool How Can Hamburg Tourism Gmbh Use Social Media Effectively In Order To Establish Hamburg As An Attractive Travel Destination

Author: Eike Ihmels
Publisher: GRIN Verlag
ISBN: 3668593094
Size: 54.24 MB
Format: PDF, ePub, Docs
View: 6216
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Bachelor Thesis from the year 2013 in the subject Communications - Media Economics, Media Management, grade: 1,0, Stenden University, language: English, abstract: Social media is increasingly gaining importance when it comes to destination ...

Innovations In Social Marketing And Public Health Communication

Author: Walter Wymer
Publisher: Springer
ISBN: 3319198696
Size: 55.54 MB
Format: PDF, ePub, Mobi
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In other words, the bottom line has not been the visitors, as social marketing
assumes, but rather the providers, as classic management theory accepts. In
addition to the above reasons, it can be stated that little research has been done
along the lines of social marketing for tourism whereby the final aim has been to
improve quality of life. To be specific, only a few projects, as well as papers, have
been performed under the banner of social marketing in the tourism sector so far.

Fans And Fan Cultures

Author: Henrik Linden
Publisher: Springer
ISBN: 1137501294
Size: 28.84 MB
Format: PDF, Docs
View: 6444
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Exploring the ambiguous relationship between fandom and consumer culture, this book provides a critical overview of fans, fan cultures and fan experiences in relation to the broader experience and transformation economy.

Marketing For Tourism

Author: J. Christopher Holloway
Publisher: Pearson Education
ISBN: 9780273682295
Size: 75.19 MB
Format: PDF, Kindle
View: 3156
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Social marketing Even within the commercial sphere, not all organisations will
have profit as their objective. VisitBritain, for example, has no direct profit
objective, its goal being to generate tourism to Britain, hence stimulating the
economy, employment and the profits of private tourist enterprises. In the same
way, other organisations providing noncommercial services, such as educational
institutions, have to communicate their 'product' to their 'customers', their students.
Ideas, too, will ...

Tourism Marketing

Author: Nilanjan Ray
Publisher: CRC Press
ISBN: 1315341646
Size: 21.70 MB
Format: PDF, Docs
View: 199
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The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth.

The Routledge Handbook Of Tourism Marketing

Author: Scott McCabe
Publisher: Routledge
ISBN: 1317936191
Size: 41.84 MB
Format: PDF, ePub
View: 5864
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This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.